Because most agents think real estate video is too expensive, it’s still used on only a small number of property listings – typically the exclusive properties. This means buyers and renters tend to associate video with exclusivity, even when the property isn’t anything to write home about. So video usually delivers higher response rates and reduced time to sale (or rent).

At Virtuals 1, we’ve been shooting and producing real estate videos since 2005. We use high definition cameras and we take the time to reveal the visual appeal and key characteristics of every property, by choosing the best scenes and angles, and applying the most appropriate lighting and production treatments.